Blockchain technology, the brain behind the famous cryptocurrency – Bitcoin, has been with us since 2009, however, in last 5-6 years it has gained much attention from big corporate houses in developing secure business disrupting applications (financial products, executing smart contracts etc) which require a very secure technology architecture.

Companies like Microsoft, IBM, Amazon, and Walmart are already leveraging the potential of blockchain technology for their businesses.

But one will wonder why are we talking about blockchain technology and it’s relation with SEO world? Well, just as we have Bitcoins, imagine each keyword can be hypothetically be called a KeywordCoin or SEOCoin and can be traded online. Imagine a platform, not the Google, where keywords are purchased and sold and each keyword would be linked to only a set of assets (value of the coin = website URL). Say I have a KeywordCoin, ‘SEO Company‘ – and only three websites can be linked to it so whenever someone searches for SEO Company, only those linked websites will show. Sounds crazy? You bet it does!

The KeywordCoin or SEOCoin with underlying blockchain technology will revolutionise the keyword research and analysis process and it will become a separate industry where thousands of SEO professionals as researchers will be employed just to research and identify the right SEOCoin with low trading value and no website URL associated or slots still left for another website to be linked.

Businesses will hire SEO agencies not just for enhancing the search performance of their websites but also to identify the right SEOCoin they can purchase and associate them with their business/brand.

BrandCoin will be another highly sought after SEO currency linked to a brand.

Discussion on Coin traffic, SEOCoin difficulty, Coin linking strategies, Long tail and short tail Coin research, keyword crypto advice with your prospective clients and customers will be normal in the Coin universe.

Interviewers would be asking questions about optimization tips for crypto keywords and how to quickly identify unclaimed SEOCoins.

Earlier, AI (Artificial Intelligence) made inroads into the SEO industry and SEO agencies are now boasting of AI powered SEO services; it’s time for blockchain technology to make inroads into the SEO universe as well.

SE marketing professionals are unlocking new revenue streams by manipulating unprecedented amount of richly detailed, real-time and historical data. They are optimizing webpages, identifying the kind of contents to be published, doing the gap analysis for ranking opportunities and potentials using valuable insights powered by Artificial intelligence.

With the blockchain technology, they go a step further in identifying the right SEOCoins and BrandCoins to own and link to.

As agencies we have yet to take full advantage of the potential of the technologies like AI and blockchain have to offer.

As a reader what do you think and how AI or blockchain has helped you so far?