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Content Localisation – Best Practices for Marketers and Managers


Does your business operates Nationally or Internationally? International market presents opportunities and challenges, language barrier being one. When dealing with multiple languages, businesses need to overcome content localisation, to get maximum benefits from their local online marketing efforts. If you think most people know and can read English, then you are wrong! Only 6 percent […]

Mobile Search Optimisation (MSO) For Better Mobile Search Rankings


You were really happy patting your SEO teams’ back on bringing top rankings for your company’s website. However the happiness seemed short-lived when you realised that majority of traffic to the website was coming from mobile browsers and your website wasn’t ranking as good as on desktop results. First question that crosses your mind is – […]

Mobile Point Of Sale (mPOS) – Future Of Interactive Shopping Experience


mPOS – which stands for Mobile point of sales helps merchant and retailers process payments on the go. Imagine you were shopping in a mall and when you head for the payment counter you find a huge queue. Just when you thought of leaving the mall without making any purchase, an in-store sales assistant approaches […]

How Effective Is Your B2B Content Marketing Plan?


How effective is our B2B content marketing strategies? Have been able to address issues of our customers through these contents? How sticky or effective are our contents and are you consistent in your approach in publishing insanely great contents? As a Content marketing strategist (Yea right! That’s one fancy job title to write for!) these […]

Leaking Traffic and Leads

Is Your Website Leaking Traffic and Leads Behind Your Back?


It been Wait and Watch game ever since your organisation launched their new revamped website! 1 month gone! 2 months gone! But there is no trace of any soul trespassing the website! Is your marketing proving to be ineffective or is it the website the culprit which is leaking traffic and leads? Think of it! […]

Is Your Search Engine Optimisation Generating Loyal Audience?


Every business whether start-up or established, require need loyal audience who over time become their potential customers. Can search engine promotion campaigns help create regular audiences and what should be the objectives of the SEO promotion companies do? Is it to secure top rankings in search engines, generate traffic, leads or eyeballs or is it […]

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