A company’s performance usually suffers significantly when its products or offerings aren’t in line with its target market’s demands. And if your brand must garner abundant sales in your target market, you must understand and master how to deliver the best services to your core audience.

Understanding how your products are presented and their tone can significantly affect their appeal to your target market. And if not executed properly, it can hinder your brand from reaching its full potential. And sadly, getting the right tone is one fundamental problem that most e-commerce entrepreneurs run into when they start making business moves and Googling how to ‘name my business.’

Most e-commerce entrepreneurs overlook the significance of thorough market analysis and research in finding out more about their audiences and how to win them over. And because of it, they ultimately choose a tone that repels their target audience from their e-commerce business.

So, to help you pick an exciting brand tone, we conducted this extensive research to demonstrate how various customers react to companies with a modern and progressive brand tone vs. those with a historical and traditional one.

Here’s Why We Performed This Survey

We were curious about the kinds of businesses that were popular among different age grades of buyers in the market and, overall, what type of brand tones were popular in those age groups. 

As an e-commerce business owner, a guaranteed step to boost your brand recognition is by aligning the expectations of your target market with the name, identity, tone, and other branding elements of your company. You increase your company’s potential for success by doing this.

Any unique names you use for your business should appeal to your target market and impress them to get the greatest results.

This procedure can be made simpler by identifying the types of companies people in your market value and favor. And the findings from this poll can help you do just that.

To accomplish our study’s objective, we surveyed American consumers to determine whether they preferred doing business with companies that prioritized fresh and creative tones or those that employed identifiable and enduring brand tones.

Here’s How This Study Will Help Your Business

Keep in mind that selecting the right brand positioning strategy for your e-commerce business is one of the most important choices business owners and yourself would have to make when launching or rebranding an enterprise. 

However, before creating a brand positioning plan, you must first research your target market to determine the types of companies and goods they prefer.

If your brand tone doesn’t resonate with your target audience, your e-commerce business risks losing touch with its core customers. Without the support of your core audiences, you can’t hope to expand your business to other markets.

Brand positioning is one of the most vital aspects of your business, and it requires extensive market research to get it right.

Now, Let’s Examine the Results of Our Research

To make it simpler to apply our findings, we divided the data we collected into several age categories. And even though the poll results weren’t astonishing, the reactions we got were nevertheless interesting.

The results from the 301 survey respondents who provided feedback are as follows:

• Our study shows that younger customers between the ages of 25 and 34 are much more inclined to choose establishments with a modern and fashionable vibe.

• Customers between the ages of 35 and 45 like modern, cutting-edge businesses. However, given the similarity of the outcomes, it is clear that both approaches will work with this age group.

• According to the report, consumers between ages 45 and 54 favor reputable, established companies over newer ones.

• Historic businesses are especially popular with customers between the ages of 55 and 65.

• According to our surveys, males don’t show any marked preference for either new or established enterprises.

• Women, on the other hand, prefer well-known, long-standing companies over creative, imaginative start-ups.

• Among the 301 participants, 143 preferred original, creative enterprises, while 158 chose well-known, conventional ones.

To make the most of the survey data, ascertain which age group your target market falls into and choose a tone for your online store name ideas that suit their preferences.

Maintain a Consistent Brand Tone

Use the poll results to shape your ecommerce business’s strategy, marketing, and brand image. Building a great brand for your business will need time, effort, and expertise, but if your tone is constant, people will be able to recognize,  respect, and trust your products in the marketplace.

Grant Polachek is the brand manager of Squadhelp.com, a 3X Inc. 5000 company that offers creative name services. Squadhelp has studied over a million names and established a list of the best names presently being used across the internet. As the leading crowdsource naming platform globally, we’ve supported thousands of customers ranging from Fortune 500 businesses to early-stage startups.