Game of Thrones and Content marketing? Are you out of your mind? Just for people who already don’t know what “Game of Thrones” is – it’s an American fantasy drama television series based on George R. R. Martin’s series of fantasy novels. As it’s a fantasy drama, its full of twisted situations, murders, and well-developed characters. In a way it has the mix of ingredients that will make the story stick in viewers’ mind. Isn’t that what every author, story writer or for that matter content writer wants? So now you know the subtle similarity here we are trying to highlight between the Game of Thrones and Content Marketing!

Every story that you write or every content copy that you publish, should be like story telling. It should be packed with interesting facts and twists, should be simple to understand that sticks in readers’ mind. Since we human beings are programmed to listen, remember, and tell interesting stories, the contents should be such that it fits into their emotions and is easy to remember.

HBO’s “Game of Thrones” is on of the most talked about TV series with a huge fan following due to the connection they were able to create with their audiences. Similarly the contents that you publish should also be such that it establishes a connection with the audiences as then you can think of your content becoming popular and shared online. The contents written should make everyone excited and holds the readers’ attention until the end, leaving your signature behind.

So, the objective of the content marketing strategists and the copy writers should be to create and produce contents that contains all the masala like in Game of Thrones and become successful in engaging with the audience. The content produced should show content authority with an expert voice. Then you can think of reaching a huge audience through social sharing activities else its going nowhere. Besides your competitors may have a bigger budget then you have so you need to work smarter and harder with your content and it’s story theme to compete for your prospects’ focus and drive their interests.

You may be writing technical contents for a Enterprise application solutions provider or for a restaurant, but the content should be such that it tickles the reader. A Reader may not be your prospect but the content creates a bond with them and yes over a period of time they may become your client or refer others. Mission Accomplished!

Game of Thrones has been immensely successful in creating a huge fan following majorly due to it’s fantastic story theme. But the way GoT as been marketed both online as well as through traditional advertising, has only added to it’s immense popularity and audience worldwide. As a matter of fact lot of Brands created their own content marketing success stories riding on the popularity of the GoT TV series, through innovative marketing strategies.

Writing great content copy doesn’t come easily. It needs to be practised, practised and practised everyday writing on diverse subjects. A great storyline isn’t enough for building up a large fan following or content becoming popular! The contents written should make everyone excited and holds the reader’s attention until the end, leaving your signature behind. For B2B companies, the contents published should answer frequent questions asked by prospect customers so that it helps them make informed decision and purchases. Objective of the contents should be help your reader not just your business!

So, even though GoT is a visual marvel with excellent graphics, popular shooting locations and great characters, still it needed to be pushed through lot of effective marketing to heighten the experience of the fans. In a similar way, even if you have written a great content, promoting it on the right platform effectively is the key to truly reaching the audience and creating an emotional connect and making it worth sharing.